Here is the digital version of the article (subscribers only): How Fiskars scissors conquered the U.S. market | HS.fi
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https://www.moomin.com/en/blog/barnes-noble-moomin/#5fae32c6
Barnes & Noble piloted Moomin products in 26 stores as well as their online store last year, and now Moomins have been added to the selection in 260 stores.
"Barnes & Noble is the first major retailer to carry Moomin products in the United StatesâŠ
âŠA variety of Moomin mugs are part of the assortment at Barnes & Noble, in addition to mugs, new glassware and textiles becoming available on Amazon later this summer."
Edit: There are approximately 600 Barnes & Noble stores, so 260 stores do not cover the entire chain.
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A bit of life to this thread as well, as @Rauli_Juva flags the risk of a profit warning in a new report: Fiskars: Tulosvaroitusriski ilmassa - Inderes
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Rauliâs comments regarding Fiskarsâ competitorâs profit warning.
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Fiskarsâ board decided on the autumn dividend; you should own the shares today if you want to be eligible: Fiskars Corporation: Fiskars Oyj Abp: TĂ€smĂ€ytyspĂ€ivĂ€ ja maksupĂ€ivĂ€ varsinaisen yhtiökokouksen 2024 pÀÀttĂ€mĂ€lle osinkoerĂ€lle 0,41 euroa osakkeelta | Kauppalehti
Fiskars Corporation: Record date and payment date for the dividend installment of EUR 0.41 per share resolved by the Annual General Meeting 2024
The Annual General Meeting (AGM) of Fiskars Corporation held on March 13, 2024, resolved on the payment of a dividend in two installments for the financial year ended December 31, 2023. The AGM resolved that the first dividend installment of EUR 0.41 per share would be paid in March 2024 and the second installment of EUR 0.41 per share would be paid in September 2024. The first dividend installment was paid on March 22, 2024.
On September 12, 2024, the Board of Directors of Fiskars Corporation resolved, in accordance with the resolution of the AGM, that the payment date for the second dividend installment of EUR 0.41 per share will be September 23, 2024. The ex-dividend date is September 13, 2024, and the record date is September 16, 2024.
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Here is an article from Salkunrakentaja about Fiskars, featuring quotes from Nordea analyst Joni Sandvall and director Svante Krokfors.
Last year, low consumer confidence and retailersâ focus on managing their own inventory levels weakened the demand for brand company Fiskarsâ products in most key markets, especially in the retailer customer segment. As a result, the companyâs comparable net sales decreased by 10 percent last year.
Subheadings:
- Profitability weakened in the early part of the year
- Dividend yield remains high
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Rauliâs preview comments as Fiskars reports its Q3 results on Thursday. 
Growth is supported by the Georg Jensen acquisition, but we expect organic revenue to remain slightly below the comparison period. We expect earnings to turn upward compared to the comparison period. As we wrote in our latest report, our full-year earnings forecast is slightly below Fiskarsâ guidance. However, the company may still maintain its guidance in the Q3 report, as the weight of Q4 is significant for the company.
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Husqvarna, a peer to Fiskarsâ garden segment, reported its Q3 results this morning. The company had already issued a profit warning just over a month ago, which I also wrote about separately (see a couple of messages above). Sales for Husqvarnaâs Gardena division, which is comparable to Fiskarsâ garden business (the main part of the Fiskars segment), fell organically by 8% in Q3, and earnings weakened significantly compared to the prior-year period. A small relief for Fiskars is that, according to Gardena, sales were particularly weak in watering products, which Fiskars hardly has, and better in areas such as hand tools. Husqvarna also announced new cost savings due to the weak demand situation, so it does not appear to be a temporary issue.
In our view, Husqvarnaâs figures and comments support our view that there is a clear risk of a profit warning regarding Fiskarsâ guidance, and that Q3 expectations are somewhat optimistic in anticipating a clear improvement in earnings compared to the prior-year period. Continued weak demand also does not bode particularly well heading into next year. Fiskars will report tomorrow morning, so we will find out soon.
Husqvarna Group: INTERIM REPORT JANUARY - SEPTEMBER 2024 - Inderes
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Inside information: Fiskars Group plans to separate its two business areas into operationally independent companies â completes âbrands firstâ approach
Fiskars Group plans to separate its Fiskars and Vita business areas. In line with its strategy, the Group aims to accelerate the different strategic growth opportunities and investment needs of the business areas. Fiskars and Vita will become two companies with separate legal structures.
Following the planned separation, Fiskars Group will consist of two operationally independent companies, Fiskars and Vita, both led by their own CEOs and together accounting for more than 95% of Fiskars Groupâs total headcount. Efficient Group management will focus on managing the companyâs business portfolio and performance, as well as the obligations of a listed company.
The new organization is expected to take effect on April 1, 2025, and the legal structure is expected to be completed by the end of the first quarter of 2026.
Once completed, the new organization and other simplification measures initiated by Fiskars Group are expected to generate annual cost savings of approximately EUR 12 million, the majority of which will materialize in 2025. Estimated transaction costs, to be recorded in items affecting comparability, are approximately EUR 8 million and will be recorded gradually as the measures are completed.
âWe started our transformation journey in 2021. Since then, we have focused on strengthening the foundation for growth through our transformation drivers and significantly improved our cost efficiency. We have moved from a centralized matrix organization to a âbrands firstâ approach, where business areas are responsible for their performance. Separating the business areas into operationally independent companies is an important step in this transformation,â says Nathalie Ahlström, President and CEO of Fiskars Group.
âOur business areas have different strategic growth opportunities and investment needs. The new decentralized structure would bring flexibility and speed, bringing us clearly closer to the consumer. This is a critical prerequisite for our innovative, design-driven brands. The change allows us to build key capabilities, and strengthen the motivation and commitment of our brandsâ personnel.â
The planned changes are expected to lead to changes in job roles and reporting relationships globally. Processes and timelines will vary by country. Fiskars Group will work closely with its employees and their representatives to ensure that all parties have access to all necessary information and are consulted on the presented proposals.
Business areas Fiskars and Vita in brief
The Fiskars business area consists of the gardening and outdoor categories, as well as the crafting and scissors category and the cooking category. Brands include Fiskars and Gerber.
The Vita business area offers premium and luxury products in the tableware, glass, jewelry, and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, and Iittala.
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At the same time, Q3 results were released:
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Here are Rauli Juvaâs comments on the Q3 results.
Fiskarsâ Q3 result followed a fairly familiar pattern from recent times, meaning that revenue development was weaker than expected, but with the help of savings, performance at the operating profit level was better, and the company was able to improve its result compared to the comparison period, slightly exceeding our expectations. The company still expects the full-year comparable operating profit to improve âslightlyâ compared to last year, which requires a successful Q4. The company also announced its plan to legally separate the Vita and Fiskars segments into their own companies, which in our view suggests a potential demerger of the group in the future.
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@Rauli_Juva has also conducted an analysis of Fiskars immediately after Q3.
Fiskars was able to improve its Q3 result organically despite revenue continuing to decline clearly. Reaching the guidance indicating an improving result for this year is still on a knife-edge, with our forecast being at last yearâs level. Due to the continuing sluggish consumer environment, we do not see significant earnings improvement in 2025 either. We reiterate the 15 euro target price and raise the recommendation to the Reduce level (prev. Sell).
Quoted from the report:
..Driven by these factors, we have lowered our revenue and earnings forecasts for the coming years. However, we still expect organic revenue to turn to growth next year and earnings to improve, supported by both growth and the new cost savings announced in connection with the Q3 results. On the other hand, we do not expect significant support from Georg Jensen synergies next year, as we see them being mostly realized already in 2024. Fiskars has stated that it expects a total of EUR 18 million in synergies, which should be realized by the end of 2025.
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Greetings from Fiskars Group IR! 
TalouselÀmÀ has published an interesting story about us, which particularly discusses the rationale behind separating our business areas. Our business areas are as follows:
- Fiskars Business Area consists of garden and outdoor categories, as well as crafting and scissors categories and cooking categories. Brands include Fiskars and Gerber.
- Vita Business Area offers premium and luxury products in tableware, glass, jewelry, and interior decoration categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, and Iittala.
The story is behind a paywall, but here are the main points:
- The position of luxury within Fiskars Group becomes clearer as the company separates Fiskars, focused on consumer products, and Vita, focused on design products, into their own legal entities.
- Fiskars and Vita have different needs. Going forward, compromises related to different needs will no longer be necessary, enabling faster growth.
- The âBrands Firstâ approach, with the independence of brands, enables broader product assortments and a faster product cycle.
- Going forward, investors will have better visibility into both Fiskars and Vita.
- The Groupâs task is to allocate resources and oversee performance to ensure that the companies are growing, profitable, and generate cash flow. The Group also acts as a portfolio manager.
Read more about the separation of business areas into functionally independent companies in the stock exchange release published in October.
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Hello again from Fiskars Group! This Thursday, we are participating in the Sijoittaja 2024 fair at Messukeskus in Helsinki.
In addition to our investor relations team, you can meet CEO Nathalie Ahlström (approx. 3 PM - 5:30 PM), CFO Jussi Siitonen (approx. 10:30 AM - 12:30 PM), and Head of Public Affairs and Director responsible for Fiskars Village Jan D. Oker-Blom (approx. 12:30 PM - 2:30 PM) at our stand. Our CEO will also give a presentation at the fair at 4:30 PM titled âFiskars Group â 375 Years of Progressive Design.â
Welcome to discuss Fiskars Group as an investment! We would also be happy to tell you more about our previously announced plans to separate our two business areas, Fiskars and Vita, into their own independent companies.
Messukeskus Siipi, Helsinki
Thursday, November 28, 2024, 9:00 AM â 6:30 PM
Register for free: Sijoittaja 2024
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CEO Nathalie Ahlström talked about her company as an investment target at the Sijoittaja 2024 (Investor 2024) event.
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Hereâs SalkunRakentajaâs article about Fiskars; there shouldnât be much new if youâve followed Inderesâ materials.
Upon completion of the new organization and other simplification measures initiated by the Fiskars Group, the Group expects to generate annual cost savings of approximately 12 million euros, the majority of which will materialize in 2025. Estimated transaction costs, which are recorded as items affecting comparability, are approximately eight million euros and will be recorded gradually as the measures are completed.
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Fiskarsâ main competitor/peer in the garden sector, Husqvarna, issued a warning this morning about its Q4 results. Husqvarna has had a challenging end to the year, as the company also issued a profit warning in September. The latest warning is primarily due to the continued difficult North American market and generally customersâ efforts to reduce inventories, due to which Husqvarna expects a 5% organic sales decline.
Fiskars Groupâs year-end results are mainly generated in the Vita segment, while garden products belong to the Fiskars segment. The companiesâ product mix in garden products is also different, so direct comparisons cannot be drawn between Fiskars and Husqvarna, but this is negative news for Fiskars as well. Fiskars has guided for a slight improvement in its result (adj. operating profit) this year, while our forecast is at last yearâs level. A mild profit warning is thus already factored into our forecasts.
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Once again, Iâve been thinking a bit about Fiskars and its future prospects, as @Ville_Tolvanen reported his purchases in the Bought/Sold thread (actually, it was the coffee room, but what does it matter, no point moving it now ). A good question indeed, is two more than one!? Possibly, especially if one were to be for sale in the future. However, there are a couple of problems here; I donât really believe that a Fiskars company spun off from the Fiskars segment would be willing to be sold, because it would specifically contain products under the Fiskars brand, meaning the alternative would be a new Vita company with its luxury brands. A considerable number of these have been acquired along the way, and Asia serves as a clear growth market. What then happens to the remaining Fiskars when Trumpâs potential import tariffs come into play; the blow could be quite severe. The Gerber brand, if I recall correctly, has production in the USA, but otherwise, production is scattered around the world, so tariffs would hit. @Rauli_Juva doesnât seem to have commented on these possible tariff scenarios yet, and it would be difficult, as there is no exact information yet apart from Trumpâs shouting, which one should sometimes take seriously.
In itself, Fiskars may not have even planned to sell either of the new companies as a main plan, especially since both businesses are characterized by strong seasonality. These were just some quick thoughts; I would also gladly hear more of @Ville_Tolvanenâs thoughts on the company. No two words about it, a great and Finlandâs oldest company, that alone is a good reason to own the company .
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My big thought is that âVitaâ could be sold to luxury experts and Fiskars would remain with the family. If âVitaâ is even slightly interesting, the payday will likely be considerable.
Another scenario could be F-Secure | With Secure with partly different owners.
Iâm buying more. V
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Hello from Fiskars Group IR! Regarding tariffs, we could also comment that Trump has indeed spoken about imposing tariffs on foreign products. Fiskars Group has experience with this, as tariffs were also raised during Trumpâs previous presidency, albeit selectively. Ultimately, for example, Fiskars scissors ended up in the zero-tariff category.
As @NukkeNukuttaja says, the extent of tariffs during the upcoming presidential term is not yet known, but we have already taken various measures before the elections, such as reducing Chinaâs weight in procurement. We are also continuously exploring other possibilities, for example, regarding near-sourcing. Furthermore, we can utilize the capacity of our own factories in Europe to produce even more products there for the US market. It is also worth noting that the efficiency measures we have taken in the supply chain help mitigate the impact of potential tariffs.
The United States accounts for approximately one-third of Fiskars Groupâs net sales and half of the Fiskars brandâs sales. Fiskars Group has production for the Gerber brand in the United States.
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