Fiskars Group is strengthening its direct-to-consumer sales by transitioning from its own digital platform to SaaS-based services. This will enable Fiskars Group to streamline and scale its direct-to-consumer sales more efficiently in the long term. It also enhances digital capabilities by enabling access to the latest technical features.
As part of the transition, the company will impair internally generated intangible assets by EUR 27 million. These intangible assets are related to direct-to-consumer sales software, covering both digital and physical channels. The impairment will be reported as items affecting comparability in the first quarter of 2025, and it will not impact the company’s comparable EBIT or cash flow, nor will it have a material impact on its financial position.
Fiskars Group remains committed to strengthening its presence across various direct-to-consumer sales channels. The company continues to invest in scalable digital solutions that support its growth strategy.