It can be difficult to believe if one hasn’t seen similar creative reporting before and lacks expertise in the field.
It’s a shame Finland doesn’t have its own Stat News. Adam would have debunked this immediately. Tipping off Kauppalehti doesn’t help much.
Here’s an image from an abstract, which is peer-reviewed information:
The 17% vs 57% difference can only be explained by measuring different things. 17% must be the official Baseline TD-TI conversion rate.