@Karo_Hamalainen has made a video about eQ. ![]()
History repeats its jokes, even if the main characters, settings, and narrative styles of the stories change.
At the Grill, we delve into the book “Richer Than a Bubble,” published in 2002. One of the book’s chapters tells about eQ Online, an online stockbroker that listed on the Helsinki Stock Exchange’s NM market segment in 2000, during the final meters of the dot-com boom.
The chapter is based, among other sources, on an interview with Petri Rutanen, who served as the CEO of eQ Online at the time of its listing. The story of eQ Online is not just a tale of rise and fall, but also a lesson in how to sell a story, how to build strategies, and when to jump ship.
The episode offers the entire chapter of the book, where Petri Rutanen answers the question “what do we learn from this?”. In the verdict, the grill host shares from a current perspective what else can be learned from the story of eQ Online.