Tyypillinen golffari vaan ei rangella vietä aikaansa, ainakaan omat tutut.
Callaway ja Topgolf hakeekin tuossa laajempaa kohderyhmää ja sisältöä:
Unlike a typical driving range, Topgolf venues cater to larger groups and a wider audience than the hardcore golfer demographic. At the time of the merger call in October, it had 58 venues in the U.S. and saw 23 million visitors in 2019.
Artikkelin lopussa olikin mielenkiintoinen kiteytys:
There’s a lot to like about the Callaway and Topgolf merger. Topgolf on its own has a long runway for growth. Toptracer technology is growing at a triple-digit rate, and if you believe Topgolf’s locations can give Callaway an advantage in equipment and apparel sales, [this business] could be a lot larger five years from now.