Let’s add the December figures here as well. Development in December was clearly weaker in Norway, where the market for wines dropped by 5% and spirits by 7%. Due to the large volumes in December, this pushed the entire Norwegian market’s Q4 down by 2-3%. December was also weak in Finland, with wines and spirits decreasing by about 12%, which led to a Q4 drop of about 9% for spirits. Alko’s wine sales show a shift to 8% wines in grocery stores, so a complete picture cannot be obtained from that, as noted above.
Q4 figures for Sweden are not yet available, but the December figures from Norway and Finland thus pushed the Q4 outlook in a weaker direction, although I would guess that the Anora volume expectation mentioned above would still be met, at least for the market. Product-specific differences and changes in market shares (where Anora has been more of a loser in recent years) can, of course, create differences in Anora’s development relative to the market.
EDIT:
That concerned Norway, and indeed it is so. In Finland, however, levels have already fallen significantly below 2019 levels. In Sweden, wine levels are about at 2019 levels, and spirits are above.
For Anora, it is a bad thing that normalization from the corona pandemic continues to push markets lower, as the change is likely more permanent than, for example, fluctuations due to economic cycles, and because that volume partly shifts to tax-free trade, where Anora’s market share is weaker than in monopoly chains.


